Apartheid Museum

In 2016, any South African younger than 22 had never lived under Apartheid. Amongst this generation, there was a feeling creeping in that Apartheid had nothing to do with their struggle to navigate a turbulent society and achieve their potential. But so many of the challenges they faced had their root in systemic patterns that still lingered. The Apartheid Museum wanted to launch a campaign that could show this generation how important it still was to understand the history. The result was this out-of-home and print campaign, juxtaposing some of the most iconic images from the distant and recent past.