(Creative Directors)
Adidas
Billie Jean King Your Shoes
![](https://assets-global.website-files.com/6603514cb4b117cc61b22e68/6603d25ddda1251ee538cf7d_bjk.webp)
(Content)
In 1973, Billie Jean King played the most important tennis match of all time: The Battle of the Sexes. She changed the male-dominated establishment in a pair of blue adidas. For the 45th anniversary, adidas could have re-released her shoe. But that's not how BJK would do it. She prefers to change things.
![](https://assets-global.website-files.com/6603514cb4b117cc61b22e68/66035a3749cd2b1f7cdbf73d_adidas_BJK-OOH_4800h%2B(1)%20(2).jpg)
![](https://assets-global.website-files.com/6603514cb4b117cc61b22e68/66035a372335eb51806cc0e9_adidas_BJK-OOH_4800h2.jpg)
![](https://assets-global.website-files.com/6603514cb4b117cc61b22e68/66035a37a3ee3d91b603f504_adidas_BJK-OOH_4800h3.jpg)
![](https://assets-global.website-files.com/6603514cb4b117cc61b22e68/66035a379e0a651902387fe1_adidas_BJK-OOH_4800h4.jpg)
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